These days, to be on top of their game, companies need to constantly course-correct their operations from a client perspective. Aligning with a client’s needs must always be the first line of approach in managing team effort.

They need to look in the mirror and reflect on the quality of deliverables, and how close they come to meeting client expectations. So, what do clients expect from an agency when it comes to the product they deliver and the support they can provide, during the contract period?

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